Concept Art, Design and Previsuals

An idea isn't an idea if people can't visualise it. Let Concept Art do the talking for you

What is Concept Art?

Concept Art is simply the means and ability of being able to convey an idea through visualisation to demonstrate how something may look and aid the development process towards a final outcome such as a product, building or environment.

Types of media typically consists of Graphics, Illustration, 3D Modelling Design and Animation to provide artwork for architecture and planning approval, product design, object design and creation and virtual environment walkthroughs to name just a few.

Concept art and previsuals for product design and architecture in York, Leeds, Yorkshire and UK

The process generally starts with initial 2D sketches to provide a preliminary design. From this a 3D object can be modelled in specialist 3D software, which is then textured with graphics to provide multiple viewpoints and variations of colours.

Likewise products and objects can be visualised using concept art to provide designs and ideas to help potential investors gain a clear understanding of an idea. Concept Design helps translate an idea into a virtual product in order to gain approval and understanding.

Concept art wireframe 3D design of a dive watch. Concept art by WowBen.uk Yorkshire
3D model design and previsualisation of a dive watch similar to Seiko, Rolex, Omega, Tissot and Tag Heuer. Graphics and design for Yorkshire.
Product design for Yorkshire and UK. A 3D design of a dive watch such as Seamaster, Submariner, Aquaracer and Seiko Monster.
3D design and graphics in Yorkshire of a divers watch showing the superluminova C3. 3D Conceptual previsuals for Leeds and Yorkshire.

Objects can be anything from furniture, kitchenware, signage, office layouts, historical re-creation in fact Concept Art can be designed for any purpose where the final outcome does not yet exist or needs to be recreated.

3D concept design and previsualisation in Leeds and York
Conceptual designs and previsuaals for York, Leeds and Yorkshire
3D furniture design for Leeds, York and Yorkshire
3D design, graphics and previsuals Leeds, York, Yorkshire and the UK

Want to see what a proposed change to a building will look like?

Concept Art and Designs as animated content provides the perfect basis to demonstrate buildings and architecture as either still images, stages of development animations or walkthroughs of a virtual environment to provide an audience with a better understanding of what to expect with an intended or proposed idea.

Click on the video to view an animation that provides the conceptual interior design and functionality for a Yorkshire Coast beach chalet.

Want to see what a proposed change to a building will look like? Then multi-angled viewpoints of an intended structure or scene setting viewpoints provide the basis of visualisation for intentions and provide a solution to that proposal. Maybe the doubters will actually begin to think the proposal it is actually a good idea and feel less inclined to object to the planning permission.

3D concept design and previsualisation ifor Scarborough Town Centre
3D concept design and previsualisation ifor a North Yorkshire Town Centre
3D concept design and previsualisation ifor a Yorkshire Coast town centre
3D concept design and previsualisation ifor Scarborough Town Centre planters
3D concept design for a proposed accessibility ramp
3D concept design for a proposed accessibility ramp
3D concept design for a proposed accessibility ramp
3D concept design for a proposed accessibility ramp

3D Modelling and Animation can be made to look Photo Realistic to give an accurate interpretation of the intended outcome. Likewise it can be an effective method of providing imagery of objects that are difficult to photograph due to their reflective nature.

3D jewellery concept product design in York North Yorkshire
3D jewellery concept product design in Yorkshire, London and UK
3D jewellery concept product design in Leeds Yorkshire
3D jewellery concept product design in York, Leeds, Yorkshire and UK

It doesn't have to be all 3D modelling for Concept Art. Conventional 2D Digital Illustration can be drawn and utilised. The examples of the van decals below demonstrate how a single two-dimensional illustration can provide the base for further layered designs.

As you can see the designs can be conventional company livery or demonstrate and pre-visualise highly creative designs before committing to a custom paint of a real van. Concept designs can save much time and cost on getting the actual vehicle design right.

Concept art illustration of a custom paint job of a VW Trasporter in York, Leeds, Yorkshire and UK
Concept art illustration of company vehicle livery VW Trasporter in York, Leeds, Yorkshire and UK
Concept art illustration of a custom livery and van decals for a VW Trasporter in York, Leeds, Yorkshire and UK