Brand Identity

Let your business or organisation project an appropriate presence that best reflects the nature of what you do and what you represent

What is Brand Identity?

Brand Identity is the look, feel and visual impression that represents your business. It is not just a logo, but is a broader range of materials that includes a visual logo, but additionally includes colour schemes and typography styles that are appropriate to best represent you business or organisation.

Brand identity and logo design by WowBen.uk in York, Leeds, North Yorkshire and the UK
Brand identity and logo design by WowBen.uk in York, Leeds, North Yorkshire and the UK
Brand identity and logo design by WowBen.uk in York, Leeds, North Yorkshire and the UK

I'm not sure what I want, can you help me?

I certainly can. I have worked with many businesses and organisations to create and develop their brand identity. It is not simply a case of creating an attractive looking graphic, we have to look at a broad range aspects, these include determining who your intended audience is and designing for them. It is easy to design for yourself, but the challenging part is instead designing for others where the intention is to attract attention, gain positive appeal and develop trust from with that audience.

It is essential to get this aspect right at the start of any project, it is easy to determine what is not right with a design but can be challenging to determine what is right.

Brand identity and logo design by WowBen.uk in York, Leeds, North Yorkshire and the UK
Brand identity and logo design by WowBen.uk in York, Leeds, North Yorkshire and the UK
Brand identity and logo design by WowBen.uk in York, Leeds, North Yorkshire and the UK
Brand identity and logo design by WowBen.uk in York, Leeds, North Yorkshire and the UK

I have my own idea and want to use it. Will you create it for me?

Well let's discuss your idea then! Be prepared to be challenged over your ideas and answer questions you may not want to answer. I fully appreciate that in most instances you may know your audience better than anybody, however I will work with you to ascertain whether your assumptions are appropriate. It would be unfair of me to simply create something that you ask for without establishing the appropriateness of the ideas.

Brand identity and logo design by WowBen.uk in York, Leeds, North Yorkshire and the UK
Brand identity and logo design by WowBen.uk in York, Leeds, North Yorkshire and the UK
Brand identity and logo design by WowBen.uk in York, Leeds, North Yorkshire and the UK
Brand identity and logo design by WowBen.uk in York, Leeds, North Yorkshire and the UK