I certainly can. I have worked with many businesses and organisations to create and develop their brand identity. It is not simply a case of creating an attractive looking graphic, we have to look at a broad range aspects, these include determining who your intended audience is and designing for them. It is easy to design for yourself, but the challenging part is instead designing for others where the intention is to attract attention, gain positive appeal and develop trust from with that audience.
It is essential to get this aspect right at the start of any project, it is easy to determine what is not right with a design but can be challenging to determine what is right.